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November 22, 2005
By: TOM BRANNA
Editor
Marketing to online working mothers by e-mail can be effective if the e-mail contains useful, relevant information, according to a study by Lucid Marketing, Allentown, NJ, and Fort Lauderdale, FL-based BSM Media. Two-thirds of the women surveyed—female professionals who subscribe to BlueSuitMom.com—admitted spending more money with companies that send useful e-mails. Seventy-one percent of working mothers said e-mail messages influence their buying decisions, while 17% said they didn’t. Twelve p...
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